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Source Code Campaign Report

Standard Cat’s Pajamas systems include many options for selecting and sorting orders, shipments, or posted sales and returns by source code. This module adds the ability to evaluate order response for a particular promotional campaign — indicated by a source code — against the cost of the campaign. The module consists of two parts:

A program for defining:

• The source code

• The cost of the campaign

• The quantity of pieces being mailed

• The starting date of the campaign

• The expected response, in percent

A program for analyzing:

A report analyzing the revenues from the orders received, using response data from the order activity file and cost information entered for the campaign:

• Print for any date range

• Sequence and subtotal by any position in the source code

• Print for all source codes or select up to 10 source codes 

For more information, email your questions (including your name and company name) or call at 800-827-2287.

Click here to view a report sample.

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More about Direct Mail features

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