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Source Codes |
Indicates which source codes were selected for
reporting. This will be blank if all source codes were chosen. |
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Sorted on Positions |
Reflects the sort sequence you selected. If you
didn't use special sequencing, this will be "1,2,3,4". |
Starting Date
Ending Date |
The starting and ending dates you entered for the
report. |
|
Source Code |
The source code being reported on. |
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# Mailed |
Number of pieces mailed, or contacts made. |
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# Orders |
Number of orders received for this source code. |
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Start Date |
Date the promotion started. |
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1st
Resp. |
Date of first order entered using this source code.
|
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Expected % |
Percentage response expected for this promotion.
|
|
Response % |
Actual percentage response for this promotion (number
of orders divided by the number mailed). |
|
Cost:Inc. |
This is the ratio of the cost per piece mailed to the
income generated per piece (i.e., every dollar spent on the campaign
generated x dollars in sales). |
|
# Books |
Total quantity of books ordered with this source or summary
code. |
|
Av.Book/Ord |
Average number of books per order (number of books
divided by number of orders) with this source or summary code. |
|
# Line Item |
Total quantity of line items with this source or
summary code. |
|
Av.Item/Ord |
Average number of line items per order (number of
line items / number of orders). |
|
Av.$/Book |
Average dollar value per book (net $ ordered / number
of books). |
|
Av.$/Order |
Average dollar value per order (net $ ordered / number
of orders). |
|
Av.$/Piece |
Average dollar value generated per piece mailed or
contact made (net $ ordered / number mailed). |
|
Promo Cost |
Average dollar value generated per piece mailed or contact
made (net $ ordered / number mailed). |
|
Promo
$/Ord |
Amount spent to generate each order (promotion cost /
number of orders). |
|
Cost Books |
Total cost of all the books sold with this source code.
This is the cost in the book file multiplied by the total number of
books ordered. |
|
Net $ Orders |
Total net dollar sales generated by this source
code or summary code. |
|
Net - Promo |
Income after deducting the cost of the campaign (net dollar
orders - minus promotion cost). |
|
Promo - Books |
Income after deducting the cost of the campaign and the
cost of the books sold (net dollar orders - minus promotion cost - minus
cost of books). |
|
Source Description |
The description in the source code file. |
|
Incomplete Date Range |
If your selected start date for the report
is later than the promotion start date in the projections file,
this message will print beneath the description. It's just letting you
know that you're not looking at the entire history of this source code. |
