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Direct Mail Marketing

For many publishers, targeted direct mail promotions are a profitable source of new business. In some specialty areas it's the only way to reach major market segments.

You don't have to be a direct mail guru to know that the people most likely to buy your new books are those who bought your old ones. The Cat's Pajamas allows you to maintain both customer and prospect files, then merge them to produce mailing labels on demand. 

Rising postage and printing costs make it vital to keep your mailing list current and free of costly duplicates. Our fast, flexible searches help you find and update the right records.

Order Processing Features

As your promotion generates orders, The Cat's Pajamas makes it simple to process them, capture all related sales information, and analyze the profitability of the promotion or the performance of specific lists.

When a phone order comes in, the order taker can quickly search to see if the caller is a current customer. If no record is found, the prospect file can be checked with a single keystroke; any information found there can be pulled over to the customer file automatically. 

The system captures source code information, optionally requiring a valid source code during order entry. Source codes can be configured to trigger special pricing, discounting, or freight offers associated with specific promotions. 

Pop-up "upselling" windows can alert the order-taker to other titles that might be of interest to the customer. Shows all linked titles and customer purchases of those titles.

Mailing Label Printing Programs

Print your own labels in house, or prepare the data file to send selected names and addresses to a service. Print tallies or reports of your selection.

• Select particular customer types (individuals, retailers, etc.).

• Select based on sales history for the customer -- select only customers who have bought a particular title or subject or author, or who have ordered from a particular source. 

• Select only customers who have ordered from you several times (you define how many "several" would be), or customers who have ordered recently.

• Select every nth record, for test mailings.

• Select by zip code ranges or sales rep territories.

• Print bulk mail zip summary for post office.

• Exclude certain names from a selection: useful for doing test marketing to a particular area, then excluding that area from the next mailing.

Optional program: Expanded mailing list module accesses line item history for each customer to create highly targeted mailings. For example, allows selection of all customers who purchased books A and B but not C.

Direct Mail Campaign Analysis

An optional module helps project the costs and revenues associated with each component of your promotion, then analyze profitability as the campaign progresses.

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