The Cat's Pajamas SOFTWARE SYSTEMS FOR PUBLISHERS     To print, click on File—Print in your     browser.     Return to Cat's home page. 12559 Pulver Road, Burlington, WA 98233 Phone: 800-827-2287 Fax: 360-707-5400 Email: info@tcpj.com    To return to the previous page, click the Back button in your browser. All information (c) Copyright  2007, 2008   The Media Services Group, Ltd.

Sales and Marketing

Today's book market makes access to detailed sales and marketing information a critical element of any fulfillment system. The Cat's Pajamas captures every invoice and credit memo line item, making it easy to track sales trends, generate commission statements, monitor sales rep activity, evaluate the effectiveness of promotions, or analyze key market channels or accounts.

Sales Commission Reporting

Accurate, timely sales commission reporting can help keep your sales force motivated. Every sale is tracked automatically—it's painless to generate commission statements at the end of every month using your own custom commission calculation formulas. 

Comprehensive reporting helps you analyze your reps' effectiveness in different markets or territories and across different product lines. 

Sales and Marketing Information

Viewing options with powerful sorting and tally features allow instant, on-screen analysis of orders, shipments, returns by "pre-set" criteria (state, sales rep, customer category, source code, etc.) Or configure your own ad hoc queries to investigate sales trends or project future demand. Export the data you've selected to Excel or other software packages.

Spot trends as they happen. Fast viewing, printing, exporting to answer questions:

• Who are the top reps?

• What are they selling?

• To whom are they selling?
   

• What are your top frontlist titles?

• Top backlist?

• Break that down by state,

• by region,

• by rep,

• by sales channel.
   

• Who are your top customers,

• what are they buying,

• what are they returning,

• who are the reps for those accounts?
   

• Compare sales/returns/frees for a title

• this year to date with last year to date,

• the last three years, month by month.
   

• Compare sales/returns/frees for a customer.

• View summary histories by month,

• by book, by customer.
   

• What customers bought this title,

• What titles did this customer buy?
   

• View/print/export backorder data,

• By title, by customer.
   

 ... . Like what you see? Print it. Export it. You are limited only by your imagination. 

A wide variety of system reports provide information on your sales from different perspectives. These are the workhorses of many companies. Reports are immensely flexible and can yield widely varied information:

• Orders/sales/returns/frees/cost data for selections of customers/titles,

• Details, summaries, and grand totals.

  Subjects
  Source codes
  Authors
  Distributed titles
  Sales channels
  Reps
  States
  ... and more.

• Focus on key account activity

• Review the performance of an entire market channel

• Compare subject areas in specific marketplaces to facilitate acquisition decisions.

• Tools for sales calls.

Track promotions: view/print/export source code response information. A number of viewing/reporting options include source codes as record selection or sorting options.

Direct Mail Analysis

Many publishers find that direct mail promotion is an increasingly important part of their overall marketing strategy. 

Our mailing list management features let you generate clean, targeted lists to reach your best potential customers as easily as possible. 

Our optional Source Code Campaign Analysis module helps by providing powerful reporting tools for analyzing campaign costs versus revenue at both the promotion and list level. Click here for more details on this module.

See also the Direct Mail Marketing page.